Evil Advert

Image by Jason Cartwright via Flickr

Via CNN:

London, England (CNN) — Britain’s advertising watchdog has censured an Italian ice cream manufacturer over an advertisement depicting a heavily pregnant nun that appeared ahead of a papal visit to the UK.

The ad featuring the strapline “immaculately conceived” over an image of the expectant sister spooning from a tub of Antonio Federici ice cream was “likely to cause widespread offense,” the Advertising Standards Authority ruled.

The ASA said the publishers of Lady magazine, which carried the ad, had received several complaints from readers.

The watchdog rejected the manufacturer’s claims that it was “using gentle humor” to convey the message that “ice cream is our religion.”

“We considered the use of a nun pregnant through immaculate conception was likely to be seen as a distortion and mockery of the beliefs of Roman Catholics,” the ASA ruling said.

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